Today consumers address to the Internet in search of information about brands and for making a decision on a purchase more often than any other source of information. According to GE Capital Resource 81% of people before purchasing some goods or services, obligatory conduct the internet research.
Per Schmitz from the SocialMediaExaminer.com portal in the article gives the examples of tools with the help of which it is possible to monitor your online reputation.
5 Tools to Monitor Your Online Reputation
social media toolsDo you know what people are saying about you?
Are you checking your company’s social mentions daily?
Finding and addressing negative reviews and comments can be a challenge.
In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff.
Why Monitor Your Online Reputation?
It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours.
Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business. Read the full article here…
Of course, you cannot control what the online society speaks about you, but you can take actions to resist these conversations and to protect your reputation. If in the past you’ve experienced some misfortunes and your image slightly suffered, there is a number of ways on how it is possible to improve the situation.
Brian Kelly from the Blog.KissMetrics.com in his article shows how it is possible to manage the online management.
The Definitive Guide to Online Reputation Management
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.
They Are Talking About You
Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.” Read the full article here…
The following video explains what is the online reputation in details.
If you want to improve your online rating, choose the best ways to get more reviews online.